A website refresh was needed to kick-off the launch of the Portland initiative, Emerging Leaders Internship Program (ELI). The ELI Program matches underrepresented college students—first-generation students, low-income students, and students of color—with paid internships at top Portland companies.
Before the website could be flushed out, a landing page was needed to capture users coming to URL looking for more information. This LP served as the jumping off point to begin to brand the ELI program as a recognizable to start to build name recogniztion for users.
Once that direction was set, the team worked together to build a site that was both easy to navigate, as well as went beyond a standard internship application site, by adding small interactive features that would delight the user into staying on the site and engaging with the program beyond just the application.