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Emerging Leaders Program

A website redesign for a student internship program

CATEGORIES:
Branding, Web, Design, UX

ROLE:
Art Director, UX Lead, UI Designer

EXPERIENCE THE PROJECT

GOALS

A website refresh was needed to kick-off the launch of the Portland initiative, Emerging Leaders Internship Program (ELI). The ELI Program matches underrepresented college students—first-generation students, low-income students, and students of color—with paid internships at top Portland companies.

PROCESS

Before the website could be flushed out, a landing page was needed to capture users coming to URL looking for more information. This LP served as the jumping off point to begin to brand the ELI program as a recognizable to start to build name recogniztion for users.

RESULT

Once that direction was set, the team worked together to build a site that was both easy to navigate, as well as went beyond a standard internship application site, by adding small interactive features that would delight the user into staying on the site and engaging with the program beyond just the application.

Sample Wireframes
Sample Design Comps
Whiteboard Sketches
Landing Page and Wireframe