Digital Products for Metro Transit

CATEGORIES: Interactive, Design, Mobile, LED Screens

ROLE: UX/UI, Strategy, Information Architect


Since 2009, I have been collaborating with Nextbus, a company based out of California which produces Transit Management as a Service. My role has been to help evolve digital platforms for transis agencies, by enhancing the riders' experience, as well as improving the way transport agencys manager their systems. Main transit agencies I have worked on are San Francisco Muni and Atlanta Streetcar.

Displayed below are samples of two projects I produced for them: a LED Display system for Atlanta Streetcar and mockup screens for the NextBus mobile app for iOS.


Atlanta Streetcar wanted a one-stop, multi-media experience for users to be able to obtain all the information they may need to inform their journery. For this LED display, I prioritized what information transit users would be the most vital: real-time arrivals; a map displaying where their vechicle was in relation to their stop; and a constant update of any transit alerts that may or may not affect their journery.

To enhance the journey, I included "nice to haves": time/date; weather forecast; and a newsfeed (in this case CNN which is based out of Atlanta. The client also wanted to be able to display ever stop along the route, which I incorporated in as a list menu.

Sample Screens


In addition, I was asked to mockup how the look and feel of the LED display experience could translate into mobile. I narrowed down four of the key elements of the display and translated that into a mobile screen for potential riders. The concept informing this, was how can we enhance the transit user's experience beyond just paying for fare or finding when their next bus will arrive?


Sample Screens

In early 2016, Nextbus asked me to mockup screens to help their developers update the exisiting Nextbus app experience. My directive was to take the then exisiting app and enhance the design into a cleaner version. Displayed are sample screens submitted.

sample screens